Balm N Calm

Balm N Calm is a natural lip care brand offering handcrafted lip balms in flavors like Orange Blossom, Fruit Punch, Blueberry Bliss, and Peppermint. The brand is built on being true to oneself and kind to nature — organic ingredients, sustainable packaging, cruelty-free practices, and radical transparency about what goes into every balm.

Feathermark built Balm N Calm's online store so the brand could sell directly to its customers. The site pairs a clean shopping experience with the brand's natural, eco-friendly identity — from browsing collections and filtering by flavor all the way through checkout.

With Feathermark's help, Balm N Calm can:

• Sell its lip balms directly to customers through its own online store
• Organize products into collections with flavor-based filtering
• Grow its audience with newsletter signups and customer accounts